There is a lot of curiosity about the whiteboard explainer videos that have gone viral online in recent times. Here are some answers:
1. What is the relevance of Video?
Video is the most effective tool for content marketing at the moment. It can be shared on social media and is most preferred by Google in terms of content. At the same time it is the most likely to improve the conversion rate on your site.
2. What is the difference between a whiteboard explainer video and other types of video?
Whiteboard explainer videos are engaging, exciting and fun in comparison to other forms of content marketing. They result in higher conversion rates as suggested by data and this had made them the most popular form of content marketing. Animated whiteboard explainer videos are much more engaging and lead to more conversion then simple whiteboard style videos
3. Whiteboard explainer videos convert at such a high rate. Why?
The high rate of conversion is related to the captivating content that leaves makes a viewer want to see the conclusion. In is human nature. The videos simplify the complex content and add fun to the whole viewing experience. Their explanatory nature is also alluring.
4. What are the brand benefits of whiteboard explainer videos?
Whiteboard explainer videos are informative and educative in one breath. Your company can position itself as a useful though leader. The corporate production value looks higher than many real videos as well.
5. For my business to derive the most benefits, where do I place my whiteboard explainer video?
The placement of a whiteboard explainer video is specific to the campaign and is normally put on the homepage.
They should also be on your YouTube page, Tweeted out and on your Facebook page. (In fact, you should post the video regularly on your Facebook page. Lots of new visitors will see it and regular visitors don’t mind repeats as much as people think.) Its always good to consult a professional agency that deals with explainer videos and discuss with them , some one like http://getexplainervideos.com
It is essential to place them on you Facebook and YouTube page as well as Tweet them out. Regular posting on your Facebook page enables many visitors to see it over and over again. Other placements include presentations at live events as well as emails.
All these techniques and answers add value to your business.