Good job! You closed the deal. After you’ve high-fived your sales co-workers and had a celebratory drink, remember who you have to thank for that good mood– your customer. Send a thank you sales letter as soon as possible. Telling your customers how happy you are to have their business builds a good relationship and maybe even the chance to sell more later.
You can also thank your customers for their second (or 5th or 10th) order, helping you win a salesperson of the month award, or just taking the time to listen to you explain your goods before any money is exchanged. When people know you value their time, they value you.
Don’t forget to include your business card with every thank you note.
Sales Thank You Letter Samples
Dear Company A,
Thank you for allowing me to offer you our finest service. We are confident that you will be more than satisfied.
I will be checking back with you to make sure you’re happy, and please don’t hesitate to call on me as well at xxx-xxx-xxxx. We very much appreciate your business and look forward to working with you.
Dear Company B,
We are thrilled to hear you’ve decided to work with us. We know you’ll be happy with our products and I personally will make sure you’ve got all the assistance you need going forward.
Our company prides itself on customer service, as does yours, and I look forward to being in touch to answer any questions or just see that all is going smoothly. Thank you for your business.
Dear Company C,
XYZ Corporation is proud to have your business. I wanted to let you know that I appreciate all the time you spent with me working on putting this together. I know that we will be successful in the next phase of our project.
I look forward to working with you.
Thank You for the LOST Sale
Thank you for considering us for your purchasing needs. We’re sorry we weren’t able to provide you with what you were looking for. Please let us know how we could better serve you in the future.